Wednesday, 21 January 2015

Caribbean Cinemas Adding Six Dolby Atmos locations

Jan 14, 2015
Caribbean Cinemas is installing the Dolby Atmos® sound format in six of their CXC premium theatres throughout the Caribbean and Puerto Rico. With the help of Bardan Cinema, Caribbean Cinemas has already completed installation of three Dolby Atmos auditoriums this year in Trinidad & Tobago, Puerto Rico and Dominican Repuplic, with an additional three throughout the islands slated for completion in 2015.

“We are pleased to partner with Dolby Atmos and Bardan Cinema to elevate movie sound quality to the highest possible level for our valued patrons,” commented Robert Carrady, president of Caribbean Cinemas. “We chose Dolby Atmos sound technology because of its superior immersive sound quality and appreciate the added prestige of having the industry’s preeminent leader in sound technology join us in providing the most engaging sound experience in our premium cinema screens.”

“Throughout the digital evolution of the Latin American cinema industry, Caribbean Cinemas has consistently demonstrated a bold innovative spirit and an unwavering dedication to remain at the forefront of entertainment technologies,” stated Daniel Benitez, chief technology officer of Bardan Cinema. “It has long been our pleasure to serve them as they provide their customers with the newest and most exciting in cinema, and we are happy to add the ultimate in immersive sound experiences to that list: Dolby Atmos with Kilpsch speakers.”

Thursday, 8 January 2015

Primeval Clip (Gender)

This short clip is about how gender is represented in a fictional scenario about a Sabre-toothed Tiger. Within the clip there are elements of it tackling gender stereotypes yet also conforming to the general views in society.

As a man is setting up a trap to catching the tiger, there are strings playing in the background that build up to be more percussive, creating a tense mood and making the audience aware that the intensity and likelihood of something happen is rising due to the non-diegetic music. Then the scene shows a woman with short blonde hair and quite masculine clothing, operating a bright yellow digger. This is a key moment in the clip because it is strongly defying the hegemonic norm that a woman should have long hair and wear dresses, like we stereotypically see and would expect. In addition to this, it highlights that in the dangerous situation; she is taking control and protecting the male whilst she battles off the tiger. It plays on the damsel in distress idea but reversing it so the woman is the one who is saving the man. The camera movement is quite sudden and fast-paced to emphasise and create an action scene, of the digger and tiger, yet again the female is the one in a high intensity situation, for a change.

Then man bravely draws the tigers attention to him, complying to the ‘brave man’ stereotype, as well as the music heightening and getting faster to make it more tens and dramatic and seem more dangerous. When the man is going down the zip-wire the camera is set so we have point of view shots and feel like we are experiencing what he is experiencing, as the camera makes it look like we are seeing what he is seeing and the danger element that come with this. Further addressing the idea that the man is quite heroic and bold. Moreover, the wide camera positions add to how we perceive the situation, as it makes him look tough due to the risky situation. However, the clip then refers back to the idea that woman do not have to conform to the hegemonic norm, as the same woman saves the man using a gun which is also seen as a masculine weapon.

Then we are re-introduced to the quite metrosexual man setting down the trap. He is wearing a pink top, waistcoat and scarf, which are seen as quite feminine clothes, especially as it is pink which is stereotypically seen as a woman’s colour. Again this further battles the idea that men have to dress a certain way, this allows people to not be defined by their gender. In this shot the camera pans at three men and the same woman, creating equality as they walk together, in unison as if they are all of the same nature. In addition, there are a series of close ups between all of the characters talking, implying that they have come together as an equal unit, and whether you are male or female is not important because they are all balanced. Within this same scene, the camera waits and stays filming the man in the suit, suggesting that he is saying information of importance. This also runs with the view that men of importance wear suits and look smart.

The clip then cross-cuts to a man and a woman inside a barn, the woman, of whom, is dressed elegantly and smart as those she is of a high power, whilst the man is in comfortable, yet dirty work clothes. The camera has slight male gaze, as the woman is showing some cleavage, this could be due to the ‘camera always being male’ or just her general appearance. Additionally, the shot reverse shot’s, show the woman’s authority and power in the situation. Despite her apparent power, it is then turned as the man has the gun, and is seen as the threatening person. Furthermore, the bird’s eye view camera angle implies that she is smaller and weaker, and that the man has power over her. This conforms to the dominant view of men in society and that they are superior to women. Also, the slow motion effect entails that she is the victim in the situation and that the audience show sympathise with her, as well as addressing the same male dominating issue. Then the woman moans it was her ‘best coat’ this is quite a stereotypical thing for a woman to say, to re-iterate that woman care a lot about fashion and close which is a common view that stretches across society. Then again the metrosexual man, the boyish woman, and the everyday male, show up together to create a unit and suggest equality and balances between them.


To conclude, the clip does lightly attack the idea that women and men are not equal in society, by genre and role reversing them using camera, editing, mise en scene and sound.  It portrays them as being proportionate to each other, whilst also making the women seem masculine and the men feminine. However, it also conforms to everyday views that the woman is being overpowered by a man, and that males are heroic and brave.