§ Katniss
Everdeen happy meals, action figures and commemorative bows and arrows.
§ The studio
has lined up a string of tie-ins, from “Hunger Games” inspired chocolates to a
mobile video game entitled “The Hunger Games: Catching Fire – Panem Run.”
§ There are
also a series of merchandising and promotional efforts that range from the
high-end — such as the movie-inspired clothing line with web retailer
Net-a-Porter — to more middlebrow offerings like Subway’s sriracha chicken and
steak melts, which the fast food company says have bold flavors that mirror
Katniss’ bravery.
§ On a
conference call with analysts this month, Lionsgate CEO Jon Feltheimer said the
company is exploring the possibility of “Hunger Games” theme park attractions. So
like you have the ‘Hulk’ ride in places like universal, they may add hunger
games themes rides.
§ Mugs,
posters, t-shirts, mocking jay pins (popular), bags, necklaces etc.
§ It was
reported that they spent about $45 million to advertise and market the movie in
the U.S.
§ Launching
the teaser trailer for Catching Fire was a “hugely pivotal moment” in the on-going
campaign. Tim explains that because The
Hunger Games was such a huge success, now that they had a new director (Francis
Lawrence) at the helm, a new editor, a new cinematographer and a new costume
designer, they needed the first glimpse of Catching Fire to reassure fans that
the integrity of the first movie was still intact.
§ Teaser trailer
received more than 30 million views. Theatrical trailer, official trailer, and
final trailer.
§ Promotion
tactic, a fake website, http://capitolcouture.pn/, was created as promotion for
the film’s universe. It features fashion advice, profiles on what the
characters are wearing and the season’s best furniture Part of the film’s
uniqueness lays in its extravagant culture, and this furthers it in a way that
fans will enjoy The website was later nominated for an award.
§ Dolls made
of the actors as their characters eg Katniss and Peeta dolls.
§ 2 inch mini figurines of the characters were
made.
§ The Hunger Games: Catching Fire – Original
Motion Picture Soundtrack with famous artists like Coldplay, Sia, Christina
Aguilera and more.
§ The album
sold 151,000 copies in the US in 2013, making it the seventh best-selling
soundtrack album for the year.
§ Domestic
DVD Sales - $53,036,034
§ Total
Domestic Video Sales - $109,598,519
